For startup founders, building visibility is just as important as building a product. A strong story in the right publication can attract investors, customers, and talent, while also building long-term brand credibility. But with so many startups competing for media attention, how can a founder break into the news?
This guide walks through the essential steps every entrepreneur can take to get featured.
Step 1: Build a Compelling Brand Story
Every founder has a story—but not every story makes the news. Journalists are drawn to narratives that feel authentic, impactful, and timely.
Ask yourself:
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What problem is my startup solving?
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Why did I decide to build this company?
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How does my journey inspire others?
For example, stories of entrepreneurs who started with limited resources but scaled rapidly often resonate because they highlight both struggle and innovation. Framing your story around mission and impact will make it more appealing to editors and readers.
Step 2: Use Data-Driven PR
In 2025, facts and numbers matter as much as storytelling. Journalists want more than opinions—they want evidence.
Instead of simply saying your app is popular, share:
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User growth numbers.
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Market research insights.
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Case studies showing customer success.
Data-driven PR not only strengthens your credibility but also positions you as a thought leader in your industry. Even simple statistics, like “20% month-on-month growth” or “10,000 active users in 6 months,” can transform a pitch into a newsworthy piece.
Step 3: Select the Right Publications
Not all media is created equal. A fintech startup may benefit more from a feature in Inc42 or Business Insider India than in a general lifestyle outlet.
Here’s how to approach media selection:
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National business outlets for credibility (Economic Times, Mint, YourStory).
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Niche industry media for targeted reach (healthtech blogs, SaaS newsletters, fintech platforms).
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Local media for regional recognition and community credibility.
Being strategic about where your story appears ensures it reaches the audience that matters most.
Step 4: Leverage Digital PR Platforms
Traditionally, getting media coverage meant hiring expensive PR agencies or waiting for a journalist’s call. Today, digital PR platforms have made the process more accessible.
Platforms like QuickPR allow startups to:
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Submit press releases directly to top news sites.
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Access niche publications without gatekeepers.
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Track coverage and results in real time.
This democratization of PR means even early-stage startups can secure coverage without spending lakhs on traditional PR retainers.
Step 5: Stay Consistent
One press mention won’t transform your startup overnight. Founders need to treat PR as a long-term visibility strategy. Regular features, consistent thought-leadership content on LinkedIn, and engagement with industry events create a steady drumbeat of awareness.
Think of PR not as a one-time launch push but as an ongoing part of your growth playbook.
Final Word
Breaking into the news isn’t about luck—it’s about preparation, storytelling, and consistency. By building a strong brand story, backing it with data, targeting the right publications, and using digital PR platforms, founders can cut through the noise and get noticed.
In the fast-paced startup ecosystem, media visibility is more than just bragging rights. It’s a signal of credibility, a magnet for opportunities, and a growth driver that no founder should ignore.