Being listed on Google News can boost your brand’s exposure and credibility. But how do you actually gain the interest of editors of Google News-authorized sites? The trick is in developing genuine, value-based relationships with the right editors—something many PR pros tend to ignore.
Below is a step-by-step guide to help you develop and maintain those priceless connections.
Begin with Strategic Research
Start with looking for Google News approved websites publishing in your business or niche area. Identify editor and contributor names that appear commonly on those platforms. Performing a LinkedIn or Twitter search will help you have a direct link to their profiles instantly.
In case you are wondering where to start, tools such as QuickPR can introduce you to the leading Google News website editors in just an instant, saving you the weeks spent searching and cold email outreach.
Engage Before You Pitch
One of the most prevalent mistakes that founders and marketers commit is approaching editors without having ever communicated with them. As with any relationship, this one requires a warm-up period. Begin by:
Thoughtfully commenting on their posts
Sharing their content on your social media and tagging them
Sending a quick appreciation email for a recent article they published
This indicates that you’re actually interested in their work—not merely seeking a free backlink.
Create Tailored, Value-Added Pitches
When the time is finally right, pitch your story in a highly personalized manner. Reference particular articles they have authored, and tell them why your story would be an excellent fit for their readers. Give them exclusive statistics, new information, or quotes from experts that will further enhance their content.
Don’t send bulk press releases. Editors desire relevance, not repetition.
Be Newsworthy, Not Promotional
Google News sites prioritize editorial integrity. That means they want stories that are informative, timely, and newsworthy—not blatant self-promotion. Frame your announcement or insight in a way that it becomes part of a broader industry trend or conversation.
If you’re unsure how to position your story, services like QuickPR can help shape your pitch for optimal editorial interest.
Follow Up (Without Being Annoying)
If you don’t receive a reply right away, wait a minimum of 4-5 days before sending a courteous follow-up. Keep it brief, make mention of your initial message, and show serious interest in helping their publication.
Most editors are inundated with emails, so persistence (when polite) can pay dividends.
Follow Through On Your Commitment
If an editor accepts to publish your tale or reference your company, comply with deadlines, follow their style and provide quality content. A solid submission may create room for future features or, at least, a regular columnist position.
Publication on Google News websites isn’t necessarily a matter of luck—it’s all about strategy, perseverance, and establishing relationships. Make editors like they are long-term allies, not one-time gatekeepers.
If you’d rather bypass the process and draw from a pre-established pool of verified media contacts, QuickPR is your best option. Their system puts you in touch with leading Google News editors in real-time, making your chances of getting listed sooner.