Having your content published on Google News is an effective means of driving visibility, increasing authority, and extending your brand’s reach. But the process of being accepted by Google News-approved sites can be complicated. Here’s a step-by-step guide—and a shortcut—to have your content live on top publications.
Know What Google News Seeks
Google News prefers content that is:
Original and well-written
Timely and relevant
Written by credible sources
Ad-free or free of promotional fluff
To succeed, your articles must adhere to journalistic standards, contain proper citations, and not use clickbait titles.
Format Your Article Properly
Use:
A strong headline
Subheadings for organization (such as H2s and H3s)
Short, snappy paragraphs
At least one on-topic image with alt text
Clear bylines and time stamps
These formatting factors make your content more readable—and more attractive to editors.
Form Relationships with Google News-Approved Publishers
To pitch your content to a Google News-endorsed site, you need a strong network. This can take months (or even years) to establish. If you are in a rush to be published, services such as QuickPR make it their business to assist businesses in getting articles on high-authority news outlets.
Leverage a Trusted PR Distribution Network
One trick that many startups and founders do is using press release distribution platforms that already have established access to high-tier publications. QuickPR is one platform that provides guaranteed placements on Google News sites, including those which appear in Google Discover and Top Stories.
SEO & News Visibility Optimization
Even if your article gets published, it won’t deliver unless it’s optimized. Here’s how:
Use searchable keywords naturally
Include internal and external links
Add meta descriptions and headlines under 60 characters
Stay informative—not salesy
In case you do not know where to begin, QuickPR can assist you in writing SEO-optimized news articles that are ready for the newsroom.
Being listed on Google News is no longer the exclusive domain of media giants. With the proper strategy—or the proper partner—you can put your brand, product, or story in front of millions of readers. If you want to get published on Google News hassle-free, consider using a reliable PR platform like QuickPR