Being included on Google News is the holy grail of online exposure for startups, individual brands, and online marketers. But here’s the twist: not all guest posts qualify to be published there. You require more than a quality piece of writing—you require strategic placement on Google News-approved websites.
Following is your step-by-step guide to publishing your guest posts on websites which are listed on Google News—and how Google News guest post sites can help boost your visibility.
Know Google News Publisher Guidelines
Start by getting to know Google News publisher guidelines. Not all websites are eligible for listing. Google favors websites that have original reporting, editorial quality, distinct authorship, and regular content posting.
If you want your post to be promoted on a Google News-approved website, your content has to be up to standard—be it you being a startup founder, digital PR agency, or content marketer.
Hit the Right Platforms
You can’t publish anywhere, though. You have to locate media outlets that have already been indexed by Google News. These range from national news publications, niche media websites, and new digital magazines.
Rather than cold-pitching editors, use services such as submit guest posts to Google News sites, which possess pre-screened lists of Google News-approved sites where you can submit your article and have it indexed and seen for sure.
Write Value-Based, Non-Promotional Posts
Google News is not a billboard—it’s a news aggregator. Posts that sound like ads or include promotional fluff will more likely be rejected or buried. To succeed:
Concentrate on storytelling or thought leadership
Include data, expert commentary, or industry analysis
Employ clear headings and well-organized formatting
This improves the probability of your article being picked up not just by Google News but also by other media aggregators and newsletters.
Partner with Agencies that Provide Google News Syndication
You can save yourself time and effort by working with PR tech companies that specialize in publishing content on high-authority media outlets. Some platforms like guest post distribution on Google News sites offer guaranteed placement, editorial support, and syndication across multiple news portals.
This is especially helpful if you’re in fintech, edtech, SaaS, or D2C and need rapid brand exposure.
Optimize for Search Engines and Readers
Publishing on a Google News site is only half the story. Ensure your guest post is SEO-optimized:
Include relevant keywords in the body and title
Insert subheadings (H2s and H3s) for better readability
Link to trustworthy sources
Include an author bio with brief description and backlinks to your business
Pro Tip: Google News extracts meta information, so ensure your meta title and description are optimized too.
Promote Your Published Link
After your guest post goes live, don’t relax. Promote it on your social media, email list, and Slack/Discord groups. Leverage the momentum to establish credibility.
You can even request that the publishing platform—particularly if it’s through Google News article publishing services—to amplify it through its distribution channels.
Getting Google News placement for your guest post isn’t so hard these days—if you play it wisely. Prioritize value, address the appropriate platforms, and tap into experienced partners like QuickPR who know the system inside out.
One article in a Google News-indexed outlet can lead to press mentions, brand collaborations, and natural search dominance. So go pitch with intention—and let your ideas speak for themselves.