Guest blogging is a great method to expand your brand’s online presence and credibility. By publishing quality content on authoritative sites within your niche, you can enhance your visibility, create quality backlinks, and establish your brand as an authority. But how do you gauge the real effect of these activities? In this article, we discuss some of the most important metrics and tools to monitor and assess the performance of your guest blogging campaign.
Track Traffic Increase
One of the most obvious measurements of guest post impact is measuring the boost in website traffic. When guest posting on websites that have lots of traffic, your content ought to send fresh traffic to your site. Track spikes in traffic once your post becomes live with Google Analytics tools.
Key Metrics to Monitor:
Traffic from the organic guest post.
Referral traffic from the site where your content is hosted.
Look for Backlinks
Guest blogging is an excellent method of acquiring backlinks, which are essential for enhancing your search engine rankings. Backlinks from quality sites indicate to search engines that your content is worth reading, and this can boost your site’s authority.
How to Measure:
Utilize tools such as Ahrefs, SEMrush, or Moz to monitor new backlinks acquired through guest posts.
Track how these backlinks affect your domain authority in the long run.
Measure Brand Mentions
Guest blogging can result in more brand mentions online. Track when your brand is mentioned in comments, social media updates, or other blog posts.
Tools to Use:
Mention or Brand24 to monitor real-time mentions.
Google Alerts to track brand mentions and keywords for your business.
Engagement and Social Shares
Engagement metrics like likes, comments, and social shares can provide you with an idea of how much your guest post is working for the audience. Shared posts that are frequently shared can give your brand good visibility.
Monitor Engagement:
Make use of social media tracking tools like BuzzSumo to identify how frequently your guest post gets shared.
Assess the extent of interaction in the comment areas of your guest posts.
Follower Growth
A well-performing guest post can bring about a boost in your social media followers, provided that the post is shared on a site with an active audience. Monitor your follower increase after a post has been released.
Track Your Growth:
Make use of social media analytics software such as Sprout Social or Hootsuite to monitor the changes in follower numbers after publication.
Lead Generation and Conversions
Though traffic is crucial, the end objective is to convert that traffic into leads or conversions. Guest blogging can assist you in driving more qualified leads interested in your product or service.
How to Monitor Conversions:
Create goals in Google Analytics to monitor conversions (e.g., email sign-ups, downloads, or purchases) generated from your guest post.
Utilize UTM parameters to monitor the performance of the guest post in driving leads.
Leverage QuickPR to Maximize Your Efforts
To make the most out of your guest posting strategy, you may want to leverage PR services such as QuickPR. QuickPR provides tools that allow brands to amplify their guest posts so that they reach further and carry more authority. With their PR distribution platform, you can make your guest posts last longer and reach more people who are targeted.
To measure the influence of guest blogging on your brand authority, monitor a mix of traffic increase, backlinks, engagement, and conversions. You can use appropriate tools to analyze the success of your efforts and make informed decisions to optimize your guest blogging process. Whether your goal is SEO improvement, growing social media fans, or lead generation, guest blogging can be an effective resource in your marketing toolset.