Having your content on Google News is one of the quickest methods of acquiring authority, reaching more people, and increasing your online presence. But with tight editorial policies and increasing competition, how do you produce content that gets actually accepted?
Here’s a step-by-step guide to assist you in producing newsworthy content that adheres to Google News standards — and gets noticed.
Prioritize Newsworthiness
Google News prefers timely, original, and factual reporting. That implies your content needs to bring something new — be it a breaking story, a data-driven analysis, or comment on existing trends.
Tip: Don’t overdo promotional copy. Instead, aim to provide editorial value.
Write Like a Journalist
Adopt the inverted pyramid structure:
Begin with the most critical information.
Include supporting facts and quotes.
Finish with background information.
Use concise paragraphs, relevant subheadings, and bullet points for ease of reading.
Build E-A-T (Expertise, Authoritativeness, Trustworthiness)
To qualify for Google News coverage, your site (and writers) must demonstrate expertise in their niche. Add:
Author bios with credentials
Source citations
Contact and editorial policy pages
For startups, PR firms, and content writers who want to get published on high-authority news websites, tools like QuickPR offer end-to-end visibility solutions.
Don’t Use Clickbait and Duplicate Content
Google does not tolerate the following:
Misleading headlines
Thin or duplicate content
Keyword stuffing
Write naturally and craft headlines that accurately describe the article.
Add Multimedia and Metadata
News articles with photos, videos, and schema markup perform better. Add:
Alt text to photos
A featured image
Metadata (title, description, keywords)
Everything aids Google News algorithms in understanding your content more accurately.
Obey Technical Guidelines
Ensure your website:
Uses a responsive design
Loads quickly
Has structured URLs
Is secure (HTTPS)
Publishing through QuickPR guarantees your content meets these technical requirements, increasing your opportunities for approval.
Establish Relationships with Google-Approved Publishers
Getting featured on Google News is sometimes simpler by providing content to approved publications. Companies like QuickPR offer you access to high-quality news websites where your articles can be published in your name — complete with backlinks and exposure.
Getting accepted into Google News is not all about great writing — it’s about strategic publishing, compliance, and consistency. As a startup founder, marketer, or brand builder, leveraging platforms like QuickPR can make your content’s journey from draft to distribution easier.