Do-Follow hyperlinks are the default kind of link. When a website links to another website with a Do-Follow link, it transfers link equity (referred to as “SEO juice” as well). It informs search engines that the content being linked is reliable, which improves its ranking in search results.
For example, when a known media source or a PR release network points to your site via a Do-Follow link, it can raise your domain authority significantly.
What Are No-Follow Links?
No-Follow links contain an HTML tag indicating that search engines should not transfer link equity. They’re employed when the linking site doesn’t want to recommend the content or when it’s attempting to bar spam.
No-Follow links are still valuable — they can bring traffic, boost visibility, and help build brand awareness. But from an SEO perspective alone, they don’t assist your website in rising through the ranks.
Why Do These Links Matter?
Both types of links play important parts in your overall SEO campaign. Here’s why they matter:
Do-Follow links help your website rank better in search engines.
No-Follow links can boost referral traffic and brand visibility.
A natural combination of both assists in having a healthy and organic backlink profile, which search engines prefer.
They assist you in gaining credibility and trust when obtained from authoritative sites.
How to Get Quality Do-Follow Links
Acquiring quality Do-Follow links takes strategy. One of the best ways is through a reputable press release distribution company that can distribute your content to legitimate media sources, journalists, and blogs — most of which provide Do-Follow backlinks within their posts.
You can also:
Produce shareable content.
Request guest blogging opportunities.
Partner with influencers or collaborators.
Last Thoughts
Regardless of whether you are a marketer, entrepreneur, or startup, being able to understand how Do-Follow and No-Follow links work is central to maximizing your web authority. Websites such as QuickPR facilitate making it into prominent media sites, and thus secure meaningful backlinks that will have an effect.