Guest posting is a powerful way to build backlinks, increase website visibility, and drive targeted traffic. However, the quality of the sites where you post can make or break your SEO efforts. One of the most important metrics to look for when selecting a site for guest posting is domain authority (DA) and page authority (PA). These are Moz metrics to forecast how a website will rank on search engine results. The more the DA and PA, the more authoritative a site, and this is quite a powerful factor to give a boost to your SEO performance. Here’s how you can find high-DA/PA sites for guest posting opportunities.
1. Use SEO Tools to Analyze Websites
One of the easiest ways to identify high DA/PA sites is through the use of SEO tools intended to measure domain and page authority. Here are some of the top tools:
Moz Link Explorer: Moz has its Link Explorer, through which you can easily check the DA and PA for any website. Using Moz is simple and convenient. Just enter the URL, view its DA score, and determine if the website fits your guest posting goals.
Ahrefs: Ahrefs is another strong SEO tool that gives insights into a site’s Domain Rating (DR), which is similar to DA. Ahrefs allows you to analyze a website’s backlink profile and assess its SEO authority.
SEMrush: SEMrush provides similar metrics to help evaluate the strength of a website. It also shows organic traffic, backlinks, and keyword rankings, which can help in identifying high-quality sites for guest posting.
These tools give you a lot of insight into a site’s authority and can quickly filter out high-DA/PA sites.
2. Use Google Search Operators
Using Google search operators is an effective way to find guest posting opportunities. Search operators are special commands you use to filter search results more efficiently. Here are some useful search operators you can use:
“Write for us”: This is perhaps one of the most common phrases used by blogs that are open to guest posting. You can search for “Write for us + your niche” to get guest posting opportunities in your industry.
“Guest post guidelines”: Searching for “Guest post guidelines + [your niche]” will help you get websites that have clear guest posting instructions, showing that they accept guest posts.
“Submit a guest post”: Just like all the other operators, this can assist you in finding sites that accept guest posts.
You can narrow down your search results by adding “DA” or “PA” to your search query so that the sites you target have good authority.
3. Competitor Backlinks
Analyzing the backlink profiles of your competitors may reveal some golden guest posting opportunities. Competitors in your niche likely have backlinks from high DA/PA sites, which include guest posts. Use an SEO tool like Ahrefs or SEMrush to analyze their backlink profiles and identify the websites that link to them. These sites are potential candidates for your own guest posting outreach.
You can refine these backlinks using DA or PA scores to focus on high-authority websites, which are most likely to help your cause in SEO.
4. Take advantage of Guest Posting Networks
There are several platforms and networks through which guest posting opportunities can be found. The value of these networks is that they can save you a lot of time by listing all the blogs that accept guest posts, most of which have high DA/PA. Some of the most popular guest posting networks include:
MyBlogGuest: This website connects the guest bloggers with the blog owners who accept guest posts.
Guest Post Tracker: It is a paid service providing you with the database of the blogs that welcome guest posts with information on DA and PA.
PostJoint: It is yet another guest post marketplace, helping you to reach the best of blogs welcoming guest posts.
Utilizing these options will enable you to easily discover a list of guest posting opportunities, with some holding a high level of authority.
5. Industry Communities and Forums Engagements
A good source to find a guest post would be through industry forums, social media groups, and communities. Often, the discussion of guest posting takes place on Reddit, LinkedIn groups, or Facebook groups. Engage with other professionals in your field and solicit guest post recommendations and contacts for high-authority sites. Some niche-specific communities even share links to guest posting opportunities that align with your interests.
6. Search for Existing Blogs with Good Engagement
Another great way is to search for existing blogs in your niche that have good engagement. High engagement usually means a loyal and active audience, so the website has good authority. You can check a site’s engagement by evaluating:
Comment sections: Sites with active discussions in their comment sections usually have engaged audiences.
Social media presence: The more a blog is followed on social media, interacts regularly, and shares the content, the more authoritative it is.
Such blogs not only are suitable for guest posting but also make sure that the audience will engage with your content, which means the audience will be relevant as well.
7. Focus on Relevance Over DA/PA Alone
While DA and PA are important, relevance should always come first. A site with a high DA/PA in a completely unrelated niche won’t benefit your SEO as much as a site with a moderate DA/PA in your specific industry. Always prioritize relevancy to ensure that the backlinks you acquire through guest posting are truly valuable.
Finding high-DA/PA sites for guest posting takes time and effort, but with the right tools and strategies, it’s definitely achievable. By utilizing SEO tools, search operators, analyzing competitors’ backlinks, and leveraging guest posting networks, you can identify quality sites that will help boost your SEO rankings and online presence. Remember, while DA and PA are important metrics, always prioritize relevance and content quality to maximize the impact of your guest posting efforts.