Guest posting has been one of the more popular strategies SEOs have embraced for years as a way of getting quality backlinks, establishing brand visibility, and enhancing positions in search rankings. Yet the majority of business owners have yet to measure truly the impact on their SEO via guest blogging efforts.
If you’re taking your time and throwing money at promoting articles on others’ sites, it’s not only important that you measure this effort but realize how to execute it.
Monitor Keyword Rankings
Another major aim of guest blogging is to increase your site’s ranking in search engines. Employ SEO software such as Ahrefs, SEMrush, or Google Search Console to monitor your target keywords’ rankings prior to and subsequent to the publication of your guest posts.
Tip: Pay attention to the hyperlinked keywords you used in your guest posts. Any increase in traffic can be usually explained by high-quality backlinks from authority domains.
Track Referral Traffic
Look at your website analytics (e.g., Google Analytics) for referral spikes from the domains where your guest posts are posted. This will provide you with information on which sites are bringing the most active users to your site.
Check under Acquisition > All Traffic > Referrals to determine if traffic picked up from guest posting sources.
Analyze Domain Authority Increase
Guest posts on authoritative sites can boost your own domain authority over time. You can use tools like Moz or Ahrefs to monitor this metric. A boost in domain authority typically means improved keyword rankings and organic traffic.
Monitor Lead Generation or Conversions
Finally, the most ideal guest posts must convert—whether through email signups, product sales, or CRM inquiries. If you’re writing about a service or product such as a CRM for small business, guest posting must point the right traffic that converts.
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Backlink Tracking and Quality Check
Use Ahrefs or Monitor Backlinks to monitor when and if backlinks are built, and if they are dofollow or nofollow. Quality will always beat quantity. A small number of links from high-trust, relevant-niche websites can easily overcome dozens of link from low-domain-authority websites.
Brand Mentions Monitoring
Guest blogging tends to bring about more brand visibility. Google Alerts or BrandMentions are tools that can be used to monitor how frequently your domain or brand is being mentioned on the web once your guest posts are published.
Guest blogging is not merely link building—it’s building authority, trust, and long-term growth. By monitoring the right metrics consistently, you can see what’s working and adjust your strategy for improved SEO performance.
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