In today’s fast-paced digital world, a well-crafted press release can be the key to grabbing media attention and spreading your message effectively. Whether you’re launching a new product, announcing an event, or sharing company news, your press release needs to stand out. Follow these essential steps to create a press release that gets noticed.
Start with a Strong Headline
Your headline is the first thing that readers and journalists will see, so make it interesting. Keep it short, clear, and interesting. It should encapsulate the key news in a manner that generates interest. Don’t use jargon and concentrate on what makes your story newsworthy.
Craft a Strong Opening Paragraph
The opening paragraph should provide the who, what, when, where, why, and how of your press release. Reporters usually scan press releases, so include the most crucial information first. Ensure that your first line grabs the reader right away.
Offer Supporting Details
The content of your press release should elaborate on the main points presented in the introductory paragraph. Add credibility through quotes from executives, industry commentators, or other key stakeholders. Add applicable statistics, background data, and any other information reinforcing the significance of your announcement.
Keep It Brief and Easy to Understand
Press releases must be concise and to the point, ideally 300-500 words. Refrain from using too much promotional copy and remain fact-based and informative. Use brief paragraphs and bullet points where possible to enhance readability.
Add a Strong Quote
A strategically placed quote provides a human element and offers insight into why the news is important. Select a quote from a primary spokesperson that provides value and context to the announcement.
Add a Call-to-Action
Close your press release with a call to action for your readers. Whether it’s going to your website, registering for an event, or calling for more information, make it simple for readers to act.
Include Contact Information
Always include clear contact information so reporters can call for more information. Provide a name, phone number, email address, and website URL.
Optimize for SEO
Embed applicable keywords organically within the press release to enhance search engine ranking. Also, embed hyperlinks that will lead readers to your company site, landing pages, or other helpful resources. For expert press release distribution, try QuickPR.
Properly Format
Adopt a standard press release template, such as:
Bold headline
Dateline (City, State, Date)
Professional, readable font body text
Boilerplate (brief paragraph regarding your company towards the end)
Distribute Effectively
After preparing your press release, disseminate it via established press release distribution companies, business sites, and your own media outlets. Contact journalists and bloggers who can be helpful to you.
Preparing a press release that is noticed takes a combination of strategic writing, engaging storytelling, and successful distribution. By going through these steps, you are more likely to get media coverage and attention. If you require professional help with writing and sending your press release, check out QuickPR for expert services.