A perfectly written press release can be a company’s, organization’s, or individual’s game-changer in making an impactful presence felt in the media. There have even been cases of press releases going viral and receiving widespread coverage, while boosting brand awareness. Below are ten of the most effective press releases that went viral on the internet.
Apple’s iPhone Launch Press Release
Apple excels at creating buzz-generating press releases. Their iPhone introduction announcements are much awaited, being written in a concise, catchy manner and in a straightforward call to action, which fuels global media attention.
Tesla’s Cybertruck Unveiling
Tesla’s Cybertruck press release blended innovation with a brash strategy. The dramatic looks and distinctive elements, along with an interesting storytelling, turned the announcement into a viral hit.
Coca-Cola’s “New Coke” Apology
When Coca-Cola rolled out its original formula following the “New Coke” fiasco, its press release was a masterclass in how to take a brand faux pas and make it a marketing success.
Airbnb’s “We Accept” Campaign
Airbnb’s press release announcing its dedication to diversity and inclusion went viral across the globe, striking a chord with people on social and mainstream media.
SpaceX’s First Private Moon Passenger
Elon Musk’s SpaceX declaration of the first private moon traveler was a news release that was both technologically aspirational and humanly intriguing, grabbing everyone’s attention all over the world.
Burger King’s “Moldy Whopper” Campaign
Burger King’s news release announcing its preservative-free Whopper, which included gruesome images of mold-covered burgers, began discussions on social media and media channels.
Nike’s Colin Kaepernick Campaign
Nike’s announcement of its collaboration with Colin Kaepernick was the best instance of brand storytelling for a social purpose, generating heated debates and immense engagement.
Google’s “Year in Search” Report
Google’s yearly “Year in Search” news release presents data-driven reports on global trends, so it is an extremely shareable document.
Amazon’s HQ2 Announcement
Amazon’s announcement of its second headquarters set off debates and rumors, resulting in huge media attention and city bidding wars.
Dove’s “Real Beauty” Campaign
Dove’s press release of its “Real Beauty” campaign used emotional storytelling to become viral, triggering body positivity and self-acceptance conversations.
How to Write a Press Release That Goes Viral
Want to write a press release that receives huge media attention? Here are the key tips:
Make a great headline: Your headline should be interesting and informative.
Make a strong hook: Grab your audience’s attention in the first paragraph.
Offer valuable information: Make sure your content is newsworthy and relevant.
Add multimedia: Images, videos, and infographics can increase engagement.
Make a clear call to action: Guide your audience on what to do next.
For professional advice on writing and disseminating effective press releases, contact Quick PR. Their “pro” services can optimize your media presence and brand exposure.